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The Role of Product Originality, Usefulness and Motivated Consumer Innovativeness in New Product Adoption Intentions
Li, Guoxin, Zhang, Ruijin, Wang, ChaoVolume:
32
Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12169
Date:
March, 2015
File:
PDF, 78 KB
english, 2015