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Using involvement for segmenting the adoption of e-commerce...

Using involvement for segmenting the adoption of e-commerce in travel

Moital, Miguel, Vaughan, Roger, Edwards, Jonathan
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Volume:
29
Language:
english
Journal:
The Service Industries Journal
DOI:
10.1080/02642060902720253
Date:
May, 2009
File:
PDF, 134 KB
english, 2009
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