The Use of Price and Warranty Cues in Product Evaluation
Erevelles, Sunil, Roy, Abhik, Vargo, Stephen L.Volume:
11
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v11n03_05
Date:
September, 1999
File:
PDF, 1.52 MB
english, 1999