Getting past the trash bin: Attribution about envelope...

Journal of Marketing Communications 2009 / 09 Vol. 15; Iss. 4

Getting past the trash bin: Attribution about envelope message, envelope characteristics, and intention to open direct mail

Amos, Clinton, Paswan, Audhesh
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Volume:
15
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260802332053
Date:
September, 2009
File:
PDF, 200 KB
english, 2009
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