The Organization of Marketing Activities: A Contingency...

The Organization of Marketing Activities: A Contingency Theory of Structure and Performance

Robert W. Ruekert, Orville C. Walker, Jr. and Kenneth J. Roering
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Volume:
49
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251172
Date:
January, 1985
File:
PDF, 477 KB
english, 1985
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