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Fundamental Issues and Directions for Marketing || Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing
Rajendra K. Srivastava, Tasadduq A. Shervani and Liam FaheyVolume:
63
Year:
1999
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1252110
File:
PDF, 1.86 MB
english, 1999