The direct and interactive effects of store-level promotions on impulse purchase: Moderating impact of category familiarity and normative influences
Shukla, Paurav, Banerjee, MadhumitaLanguage:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1461
Date:
December, 2013
File:
PDF, 174 KB
english, 2013