Context Effects on Older Consumers’ Cognitive Age: The Role...

Psychology and Marketing 2014 / 02 Vol. 31; Iss. 2

Context Effects on Older Consumers’ Cognitive Age: The Role of Hedonic versus Utilitarian Goals

Guido, Gianluigi, Amatulli, Cesare, Peluso, Alessandro M.
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Volume:
31
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20679
Date:
February, 2014
File:
PDF, 270 KB
english, 2014
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