How Attitudes Toward Product Categories Drive Individual...

Psychology and Marketing 2014 / 10 Vol. 31; Iss. 10

How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice

Posavac, Steven S., Sanbonmatsu, David M., Seo, Joon Young, Iacobucci, Dawn
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Volume:
31
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20738
Date:
October, 2014
File:
PDF, 172 KB
english, 2014
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