Guilty by Association: The Perils of Celebrity Endorsement...

Psychology and Marketing 2014 / 11 Vol. 31; Iss. 11

Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors

Carrillat, François A., d'Astous, Alain, Christianis, Haralambos
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Volume:
31
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20750
Date:
November, 2014
File:
PDF, 609 KB
english, 2014
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