Principles and levels of Mediterranean connectivity:...

Journal of Consumer Behaviour 2014 / 05 Vol. 13; Iss. 3

Principles and levels of Mediterranean connectivity: Evidence from Prada's “Made in Worlds” brand strategy

Visconti, Luca M., Di Giuli, Alberta
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Volume:
13
Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1477
Date:
May, 2014
File:
PDF, 822 KB
english, 2014
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