The influence of in-store product holders on orientation towards the product and on purchase intention
Gabrielli, Veronica, Cavazza, NicolettaVolume:
24
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2013.862507
Date:
May, 2014
File:
PDF, 160 KB
english, 2014