Consumer Attitudes toward Marketing and Consumerism

Journal of Marketing 1972 / 10 Vol. 36; Iss. 4

Consumer Attitudes toward Marketing and Consumerism

Hiram C. Barksdale and William R. Darden
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Volume:
36
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250423
Date:
October, 1972
File:
PDF, 1.27 MB
english, 1972
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