Innovative marketing in SMEs: an empirical study

Journal of Strategic Marketing 2009 / 10 Vol. 17; Iss. 5

Innovative marketing in SMEs: an empirical study

O'Dwyer, Michele, Gilmore, Audrey, Carson, David
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Volume:
17
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652540903216221
Date:
October, 2009
File:
PDF, 160 KB
english, 2009
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