Going green for self or for others? Gender and identity...

International Journal of Consumer Studies 2014 / 09 Vol. 38; Iss. 5

Going green for self or for others? Gender and identity salience effects on sustainable consumption

Costa Pinto, Diego, Herter, Márcia M., Rossi, Patricia, Borges, Adilson
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Volume:
38
Language:
english
Journal:
International Journal of Consumer Studies
DOI:
10.1111/ijcs.12114
Date:
September, 2014
File:
PDF, 223 KB
english, 2014
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