The Relationship of Perceived Beer Ad and PSA Quality to...

The Relationship of Perceived Beer Ad and PSA Quality to High School Students' Alcohol-Related Beliefs and Behaviors

Pinkleton, Bruce E., Weintraub Austin, Erica, Fujioka, Yuki
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Volume:
45
Language:
english
Journal:
Journal of Broadcasting & Electronic Media
DOI:
10.1207/s15506878jobem4504_3
Date:
December, 2001
File:
PDF, 1.25 MB
english, 2001
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