The Impact of Product Portfolio Strategy on Financial...

Journal of Product Innovation Management 2014 / 05 Vol. 31; Iss. 3

The Impact of Product Portfolio Strategy on Financial Performance: The Roles of Product Development and Market Entry Decisions

Kang, Wooseong, Montoya, Mitzi
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Volume:
31
Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12111
Date:
May, 2014
File:
PDF, 292 KB
english, 2014
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