Why Bundle Discounts Can Be a Profitable Alternative to...

Marketing Science 2010 / 07 Vol. 29; Iss. 4

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions

Balachander, Subramanian, Ghosh, Bikram, Stock, Axel
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Volume:
29
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1090.0540
Date:
July, 2010
File:
PDF, 268 KB
english, 2010
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