Public affairs in China: exploring the role of brand...

Journal of Public Affairs 2013 / 11 Vol. 13; Iss. 4

Public affairs in China: exploring the role of brand fairness perceptions in the case of Mercedes-Benz

Chen, Junsong, Nguyen, Bang, Klaus, Phil
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Volume:
13
Language:
english
Journal:
Journal of Public Affairs
DOI:
10.1002/pa.1493
Date:
November, 2013
File:
PDF, 338 KB
english, 2013
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