Japan's demographic revolution? A study of advertising...

Asia Pacific Business Review 2014 / 04 Vol. 20; Iss. 2

Japan's demographic revolution? A study of advertising practitioners' views on stereotypes

Kohlbacher, Florian, Prieler, Michael, Hagiwara, Shigeru
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Volume:
20
Language:
english
Journal:
Asia Pacific Business Review
DOI:
10.1080/13602381.2013.841451
Date:
April, 2014
File:
PDF, 187 KB
english, 2014
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