Why all that noise – assessing the strategic value of...

Journal of Global Fashion Marketing 2014 / 07 Vol. 5; Iss. 3

Why all that noise – assessing the strategic value of social media for fashion brands

Kontu, Hanna, Vecchi, Alessandra
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Volume:
5
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2014.912443
Date:
July, 2014
File:
PDF, 401 KB
english, 2014
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