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The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention
Lee, Yoon-Joo, Haley, Eric, Mark, Aimee Y.Volume:
33
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2012.700792
Date:
August, 2012
File:
PDF, 498 KB
english, 2012