Comparing Donor Segments to a Cause-Based Charity: The Case of the American Lung Association
Keyt, John C., Yavas, Ugur, Riecken, GlenVolume:
10
Language:
english
Journal:
Journal of Nonprofit & Public Sector Marketing
DOI:
10.1300/J054v10n02_06
Date:
December, 2002
File:
PDF, 137 KB
english, 2002