The decay of positive and negative word of mouth after...

Australasian Marketing Journal (AMJ) 2014 / 11 Vol. 22; Iss. 4

The decay of positive and negative word of mouth after product experience

East, Robert, Uncles, Mark D., Romaniuk, Jenni, Hand, Chris
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Volume:
22
Language:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2014.10.001
Date:
November, 2014
File:
PDF, 354 KB
english, 2014
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