Prices and Price/Quality Relationships: A Longitudinal...

Prices and Price/Quality Relationships: A Longitudinal Analysis

David J. Curry and Peter C. Riesz
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Volume:
52
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251684
Date:
April, 1988
File:
PDF, 645 KB
english, 1988
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