The drivers of consumer value in the ECR Category...

The International Review of Retail Distribution and Consumer Research 2009 / 07 Vol. 19; Iss. 3

The drivers of consumer value in the ECR Category Management model

Holweg, Christina, Schnedlitz, Peter, Teller, Christoph
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Volume:
19
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593960903233640
Date:
July, 2009
File:
PDF, 427 KB
english, 2009
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