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Exploring the Impact of American News Coverage on Crisis Fundraising: Using Media Theory to Explicate a New Model of Fundraising Communication
Waters, Richard D., Tindall, Natalie T. J.Volume:
23
Language:
english
Journal:
Journal of Nonprofit & Public Sector Marketing
DOI:
10.1080/10495142.2010.494875
Date:
February, 2011
File:
PDF, 293 KB
english, 2011