Using Decoy Effects to Influence an Online Brand Choice:...

Cyberpsychology Behavior and Social Networking 2011 / 04 Vol. 14; Iss. 4

Using Decoy Effects to Influence an Online Brand Choice: The Role of Price–Quality Trade-Offs

Hsu, Huei-Chen, Liu, Wen-Liang
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Volume:
14
Language:
english
Journal:
Cyberpsychology, Behavior, and Social Networking
DOI:
10.1089/cyber.2009.0262
Date:
April, 2011
File:
PDF, 110 KB
english, 2011
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