Modelling real-time online information needs: A new...

Journal of Marketing Management 2013 / 05 Vol. 29; Iss. 7-8

Modelling real-time online information needs: A new research approach for complex consumer behaviour

Grant, Robert, Clarke, Rodney J., Kyriazis, Elias
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Volume:
29
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2011.621440
Date:
May, 2013
File:
PDF, 177 KB
english, 2013
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