Self-Regulatory Strength and Consumers' Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting
Usta, Murat, Häubl, GeraldVolume:
48
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.48.2.403
Date:
April, 2011
File:
PDF, 229 KB
english, 2011