A Method for Estimating the Profit Impact of a Discount...

Journal of Business-to-Business Marketing 2000 / 06 Vol. 7; Iss. 1

A Method for Estimating the Profit Impact of a Discount Scheme

Kalafatis, Stavros P., Denton, Adam
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Volume:
7
Language:
english
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1300/J033v07n01_02
Date:
June, 2000
File:
PDF, 203 KB
english, 2000
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