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Importance Performance Analysis as a Trade Show Performance Evaluation and Benchmarking Tool
Tafesse, Wondwesen, Korneliussen, Tor, Skallerud, KåreVolume:
11
Language:
english
Journal:
Journal of Convention & Event Tourism
DOI:
10.1080/15470148.2010.533106
Date:
November, 2010
File:
PDF, 226 KB
english, 2010