Advertisers' Responses to Requests for Substantiation of...

Journal of Consumer Affairs 1979 / 12 Vol. 13; Iss. 2

Advertisers' Responses to Requests for Substantiation of Product Claims: Differences by Product Category, Type of Claim and Advertising Medium

CONEY, KENNETH A., PATTI, CHARLES H.
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Volume:
13
Language:
english
Journal:
Journal of Consumer Affairs
DOI:
10.1111/j.1745-6606.1979.tb00141.x
Date:
December, 1979
File:
PDF, 577 KB
english, 1979
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