Are Quality Labels a Real Marketing Advantage?

Journal of International Food & Agribusiness Marketing 2001 / 06 Vol. 12; Iss. 1

Are Quality Labels a Real Marketing Advantage?

Fotopoulos, Christos, Krystallis, Athanasios
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Volume:
12
Language:
english
Journal:
Journal of International Food & Agribusiness Marketing
DOI:
10.1300/J047v12n01_01
Date:
June, 2001
File:
PDF, 349 KB
english, 2001
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