Customer Satisfaction and Loyalty in E-Markets: A PLS Path Modeling Approach
Anderson, Rolph E., Swaminathan, SrinivasanVolume:
19
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/MTP1069-6679190207
Date:
April, 2011
File:
PDF, 595 KB
english, 2011