Text message advertising: Response rates and branding...

Journal of Targeting Measurement and Analysis for Marketing 2005 / 7 Vol. 13; Iss. 4

Text message advertising: Response rates and branding effects

Rettie, Ruth, Grandcolas, Ursula, Deakins, Bethan
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Volume:
13
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5740158
Date:
July, 2005
File:
PDF, 168 KB
english, 2005
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