Marketing mix strategies for closing the gap between green...

Journal of Strategic Marketing 2014 / 11 Vol. 22; Iss. 7

Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors

Davari, Arezoo, Strutton, David
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Volume:
22
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2014.914059
Date:
November, 2014
File:
PDF, 199 KB
english, 2014
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