Applications of the behavioural homogeneity evaluation...

The International Review of Retail Distribution and Consumer Research 2006 / 12 Vol. 16; Iss. 5

Applications of the behavioural homogeneity evaluation framework: The predictive ability of consumer involvement for international food market segmentation

Broderick, Amanda J., Mueller, Rene D., Greenley, Gordon E.
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Volume:
16
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593960600980154
Date:
December, 2006
File:
PDF, 341 KB
english, 2006
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