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[IEEE 2014 International Conference on Management Science and Engineering (ICMSE) - Helsinki, Finland (2014.8.17-2014.8.19)] 2014 International Conference on Management Science & Engineering 21th Annual Conference Proceedings - Empirical study of donors' intention to generate positive word-of-mouth: The influence of donation process participation and charitable cause
Du, Lan-ying, Qian, Ling, Zhang, ChiYear:
2014
Language:
english
DOI:
10.1109/icmse.2014.6930269
File:
PDF, 319 KB
english, 2014