The ethical responsibilities of marketers in retail...

The International Review of Retail Distribution and Consumer Research 2001 / 01 Vol. 11; Iss. 4

The ethical responsibilities of marketers in retail observational research: protecting stakeholders through the ethical 'research covenant'

Carrigan, Marylyn, Kirkup, Malcolm
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Volume:
11
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/713770611
Date:
January, 2001
File:
PDF, 238 KB
english, 2001
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