Bang for the Buck: Gain-Loss Ratio as a Driver of Judgment...

Management Science 2015 / 05 Vol. 61; Iss. 5

Bang for the Buck: Gain-Loss Ratio as a Driver of Judgment and Choice

de Langhe, Bart, Puntoni, Stefano
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Volume:
61
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.2014.2045
Date:
May, 2015
File:
PDF, 496 KB
english, 2015
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