Sport sponsorship, team support and purchase intentions

Sport sponsorship, team support and purchase intentions

Smith, Aaron, Graetz, Brian, Westerbeek, Hans
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Volume:
14
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260701852557
Date:
December, 2008
File:
PDF, 250 KB
english, 2008
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