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[IEEE 2008 International Conference on Service Systems and Service Management (ICSSSM 2008) - Melbourne, Australia (2008.06.30-2008.07.2)] 2008 International Conference on Service Systems and Service Management - The effects of service brand communication on consumer brand attitudes: An empirical research based on China’s insurance brand
Wei Qiu,, Changhong Bai,Year:
2008
Language:
english
DOI:
10.1109/icsssm.2008.4598565
File:
PDF, 1.34 MB
english, 2008