Effect of cause-related marketing on corporate image and...

International Journal of Business and Emerging Markets 2014 Vol. 6; Iss. 3

Effect of cause-related marketing on corporate image and purchase intention: evidence from India

Rathod, Khuman L., Gadhavi, Dharmesh D., Shukla, Yupal S.
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Volume:
6
Year:
2014
Language:
english
Journal:
International Journal of Business and Emerging Markets
DOI:
10.1504/IJBEM.2014.063896
File:
PDF, 135 KB
english, 2014
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