The Effect of Hedonistic and Utilitarian Consumer Behavior on Brand Equity: Turkey – UK Comparison on Coca Cola
Çal, Betül, Adams, RichardVolume:
150
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2014.09.057
Date:
September, 2014
File:
PDF, 369 KB
english, 2014