An Ounce of Prevention Is Worth a Pound of Cure

An Ounce of Prevention Is Worth a Pound of Cure

Tuunanen, Mika
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Volume:
10
Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1300/J049v10n02_05
Date:
October, 2002
File:
PDF, 715 KB
english, 2002
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