A typology of consumers' variety-seeking disposition based...

A typology of consumers' variety-seeking disposition based on inherent needs

Michaelidou, Nina
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Volume:
28
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2011.565728
Date:
May, 2012
File:
PDF, 199 KB
english, 2012
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