Not complacent but scared: another look at the causes of strategic inertia among successful firms from a regulatory focus perspective
Rusetski, Alexander, Lim, Lewis K.S.Volume:
19
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2011.557743
Date:
October, 2011
File:
PDF, 140 KB
english, 2011