Publicity and advertising: what matter most for sales?
E. Spotts, Harlan, G. Weinberger, Marc, F. Weinberger, MichelleVolume:
48
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-02-2013-0096
Date:
November, 2014
File:
PDF, 307 KB
english, 2014