Using Message Strategy to Capture Audience Attention:...

Journal of Nonprofit & Public Sector Marketing 2006 / 07 Vol. 15; Iss. 1-2

Using Message Strategy to Capture Audience Attention: Readers' Reactions to Health Education Publications

Gregory, Judy
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Volume:
15
Language:
english
Journal:
Journal of Nonprofit & Public Sector Marketing
DOI:
10.1300/J054v15n01_01
Date:
July, 2006
File:
PDF, 2.38 MB
english, 2006
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